WWE and UFC Pay The Rock $3.5 Million in 2024: The Inside Details of His Lucrative Deal

Dwayne “The Rock” Johnson’s ties to WWE continue to be lucrative. According to a newly released SEC filing from TKO Group Holdings — the parent company of WWE and UFC — Johnson received $900,000 in royalties and a staggering $2.6 million in travel reimbursements in 2024 alone.

The financial disclosures come as part of TKO’s annual report to shareholders, offering rare insight into the financial arrangements between WWE and one of its most iconic figures. The report sheds light on the lucrative deal Johnson secured through a series of agreements finalized on January 22, 2024, marking a major shift in the control and use of “The Rock” brand.

A Landmark IP Deal

Under the terms of an IP Assignment Agreement, WWE officially assigned Johnson (through one of his affiliated companies) the full rights to “The Rock” trademark, along with associated taglines, ring names, service marks, and other intellectual property assets. As part of a corresponding Independent Services Contractor and Merchandising Agreement, Johnson agreed to continue licensing the IP back to WWE for professional wrestling-related products for up to 10 years.

In return, Johnson received a blockbuster compensation package, including a $30 million equity award in restricted stock units (RSUs) of TKO’s Class A common stock. The vesting of the equity was structured in stages: 25% vested immediately on January 22, another 25% upon completing specific services under a 2023 Services Agreement, 25% on December 31, 2024, and the remaining 25% to vest monthly throughout 2025.

Royalties and Reimbursements

In addition to the stock package, Johnson is entitled to annual royalties connected to the licensing of his image, name, and the use of “The Rock” brand on merchandise and promotional materials. For 2024, WWE paid him $900,000 in royalties — a sizable sum that reflects his enduring popularity and marketability across generations of fans.

But that wasn’t the only payday. Johnson also billed WWE for $2.6 million in travel-related expenses throughout the year. These costs were tied to his obligations under the services agreement, which included promotional appearances and other duties related to WWE projects.

A Strategic Partnership

The agreement reflects a win-win for both Johnson and WWE. By transferring ownership of “The Rock” intellectual property to Johnson, WWE effectively ensured long-term access to one of its most valuable brand assets without outright owning it. Meanwhile, Johnson gained full control of a name and persona that helped catapult him to global superstardom — not just in wrestling, but also in Hollywood and business.

The move also positions Johnson favorably as WWE continues to expand its global entertainment footprint under the TKO umbrella, ensuring he remains a central figure in wrestling lore and merchandising for years to come.

The Bigger Picture

With his Young Rock TV series, blockbuster film career, and rumored political ambitions, Johnson has carefully crafted an empire that spans far beyond the squared circle. Yet, despite his wide-ranging ventures, this SEC filing proves that his roots in professional wrestling remain a powerful — and highly profitable — foundation.

At 51, The Rock continues to flex his unmatched business savvy alongside his iconic biceps. And as WWE fans keep buying his merchandise and cheering his sporadic returns to the ring, it’s clear that Johnson’s relationship with WWE is as strong — and as financially rewarding — as ever.