The One Thing Snoop Dogg Thinks Rap Still Isn’t Ready For: Originality

In an industry that often feels saturated with trends and imitation, legendary rapper Snoop Dogg is sounding the alarm about what hip-hop is still missing: true originality. During a candid chat with longtime collaborator Dr. Dre on Stephen A. Smith’s podcast, Snoop didn’t hold back, urging emerging artists to break free from the cycle of copying and instead “find your voice” and “be original.”

A Call for Authenticity in Modern Hip-Hop

Snoop Dogg’s message comes at a time when the rap landscape is heavily influenced by viral sounds and formulaic hits. His critique highlights a growing concern that many artists are more focused on mimicking popular styles than carving out their own unique artistic identity. In a genre that prides itself on storytelling and innovation, Snoop’s words serve as a wake-up call for artists to push creative boundaries.

Back to the Roots with New Music

This philosophy of originality is reflected in Snoop’s recent musical projects. His 2024 album Missionary, produced by Dr. Dre, is a deliberate return to their classic West Coast sound, blending smooth ’70s funk samples with Snoop’s signature laid-back flow. The album was praised for its nostalgic yet fresh vibe, standing out amidst contemporary rap’s trend-driven climate.

Continuing this trajectory, Snoop’s 2025 release Iz It a Crime? further explores original themes and sounds. While the album received mixed reviews—some critics pointed to uneven collaborations and songwriting—it nonetheless showcased Snoop’s dedication to pushing his artistry in new directions rather than following the crowd.

Innovation Beyond Music

Snoop Dogg’s commitment to originality isn’t confined to his music. He has boldly ventured into various industries, embracing emerging technologies and pioneering new creative frontiers. Notably, he transformed Death Row Records into a blockchain-based label, leveraging NFTs and digital assets to modernize the iconic brand. His virtual world, the ‘Snoopverse,’ represents a foray into the metaverse, blending entertainment, technology, and community-building in groundbreaking ways.

In addition to his tech ventures, Snoop has expanded into children’s media with the animated series Doggyland, and taken on roles as a commentator for high-profile events like the Olympics. These diverse pursuits underscore his adaptability and forward-thinking mindset, setting him apart as a cultural innovator.

A Blueprint for the Future of Hip-Hop

Snoop Dogg’s multifaceted career and outspoken call for originality serve as a blueprint for the future of hip-hop. In an era where social media and viral trends often dictate success, his reminder to stay true to one’s unique voice resonates deeply. For the next generation of artists, Snoop’s advice is clear: genuine creativity—not imitation—is what will truly push rap music forward.

As hip-hop continues to evolve, Snoop Dogg remains a guiding force, blending respect for the genre’s roots with a fearless embrace of innovation. His message is a challenge and an inspiration—to be original, authentic, and unapologetically yourself.