The One Reason Snoop Dogg Said “Yes” to The Voice Again
OPINION: This article may contain commentary which reflects the author's opinion.
Snoop Dogg is set to return as a coach on The Voice for its 28th season, premiering in fall 2025, and it’s clear there’s more behind his decision than just a simple “yes.” The rapper and entertainer revealed that his return is fueled by a unique blend of personal fulfillment and a strategic partnership with NBCUniversal that extends far beyond the singing competition.
A Surprising but Rewarding Experience
Reflecting on his debut as a coach in Season 26, Snoop said, “It’s been a great experience for me… I didn’t know what I was signing on to, but I do know it feels like I could come back and do it again.” His initial apprehension gave way to genuine enjoyment, driven by the show’s format and his connection with contestants.
One of the most memorable moments from his first season was his emotional use of the Coach Replay button to save 61-year-old contestant Gail Bliss—showcasing his heartfelt dedication to mentoring artists and nurturing talent. This deep personal investment in the contestants’ journeys played a significant role in his decision to return.
Beyond the Show: A Broader Collaboration
Snoop’s comeback is also part of a broader, multi-year collaboration between his production company, Death Row Pictures, and NBCUniversal. This partnership spans a diverse slate of projects, including film, television, sports entertainment, and streaming ventures. Notably, it includes a biopic produced alongside Oscar winner Brian Grazer, signaling Snoop’s expanding role in the entertainment industry beyond music.
His involvement with The Voice fits seamlessly into this larger vision, offering a platform where his passion for music, mentorship, and media production converge.
A Winning Combination
Ultimately, Snoop Dogg’s return to The Voice reflects a winning combination of personal enjoyment, professional growth, and a sincere commitment to fostering new musical talent. As the show gears up for another season, audiences can expect Snoop to bring the same warmth, wisdom, and unmistakable style that made his debut so memorable.
