Curtis “50 Cent” Jackson’s Action Channel Launches in UK: “This Is Big – I’ve Got A Huge Audience Out Here”
OPINION: This article may contain commentary which reflects the author's opinion.
Curtis “50 Cent” Jackson has taken his successful streaming venture international, launching the 50 Cent Action Channel in the UK on June 16, 2025. This expansion marks a major milestone following the channel’s rapid rise as the No. 1 action channel on several platforms in the United States, underscoring 50 Cent’s growing influence as a media mogul and content curator.
From US FAST Success to UK Subscription Service
The channel first debuted in the US in December 2024 as a free ad-supported streaming television (FAST) channel, in partnership with Lionsgate. Within months, it rose to become the leading action channel on platforms such as The Roku Channel and LG Channels. Its success also expanded through platforms like Vizio’s WatchFree+ and Sling TV’s Sling Freestream.
However, for its UK launch, the 50 Cent Action Channel took a different approach—arriving as a subscription service on Prime Video Channels. This strategic move caters to the UK market’s preferences for premium, on-demand content, differing from the US ad-supported model.
Why the UK First?
In an exclusive interview with Deadline, 50 Cent explained why London was the ideal first international market. “Everybody loves London,” he said. “If you’re from New York, or you’re a recording artist from America in general, the first stop and your first dose of international love is London.” He also emphasized the size and enthusiasm of his UK fanbase: “This is big — I’ve got a huge audience out here.”
This sentiment is backed by his active engagement in the UK market, including scheduled tour dates in June 2025 and his role as executive producer of Fightland, a Starz boxing drama set in East London. This multi-pronged presence highlights 50 Cent’s deepening ties to the region.
Content Highlights and Viewing Experience
The 50 Cent Action Channel offers a curated library of over 20,000 action titles from Lionsgate’s vault, including blockbuster franchises like Rambo, The Expendables, and 50 Cent’s own Power series. The channel also features themed programming inspired by 50 Cent’s music career, such as heist-driven stunts echoing his Get Rich or Die Tryin’ album.
UK subscribers can access the channel through Prime Video Channels, enjoying a premium, ad-free viewing experience tailored to their tastes.
Industry and Audience Response
Though the UK launch is still fresh, initial promotional campaigns via social media—led by 50 Cent himself and outlets like Deadline—have generated buzz. Industry analysts note the channel’s innovative model, blending talent-driven branding with strong genre programming, as a potential game-changer in both FAST and subscription streaming spaces.
Curtis “50 Cent” Jackson’s expansion of his Action Channel to the UK signals not only the growing international appeal of his brand but also a savvy adaptation to market preferences. With his music, producing, and now streaming ventures, 50 Cent continues to cement his status as a multifaceted entertainment powerhouse.
