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Ryan Reynolds is never one to hold back on a punchline—especially when pop culture’s in his crosshairs. The “Deadpool” star recently joined the ranks of celebrities poking fun at Meghan Markle’s latest entrepreneurial endeavor, As Ever, with a witty swipe that left fans in stitches.

Appearing on Conan O’Brien’s popular podcast, “Conan O’Brien Needs A Friend,” Reynolds was in classic form, trading playful jabs with the legendary talk show host. The conversation veered from Reynolds’ early family memories—like his dad’s mysterious transition from police work to “food broker” (which Reynolds humorously suspected was a CIA cover, but really just meant selling jars of jam)—to the growing trend of celebrity lifestyle brands. As Meghan’s new cooking-inspired product line hit headlines, O’Brien couldn’t resist: “What? He works for Meghan Markle?” he joked, riffing on the idea of artisanal jams and Montecito luxuries. O’Brien added an extra layer of tongue-in-cheek intrigue: “Tiny jams. Harvestable jams. Made from the oils of Montecito.”

Reynolds, never missing a comedic beat, fired back with a sly three-word zinger: “Well, adjacent, maybe.” The implication? If his father, Jimbo Reynolds, were alive, he might as well be Meghan Markle—at least in the jam business. The room erupted in laughter as Conan mused that even more people have drawn these strange but hilarious parallels.

Notably, Reynolds kept the focus on humor and deftly sidestepped any discussion of his wife, Blake Lively, and her recent legal skirmishes involving Justin Baldoni. For many, the playful Markle reference was also a wink to Lively’s own past as the founder of the short-lived lifestyle website “Preserve”—a venture with obvious similarities to Markle’s current ambitions.

The comic banter arrives on the heels of another royal roast: Saturday Night Live’s Colin Jost recently lampooned Harry and Meghan’s standing in the UK, using a hypothetical Trump-Starmer trade deal as fodder for a pointed punchline. “All that Britain demands in return is that we keep these two,” Jost joked, flashing the couple’s photo to laughter from the crowd.

If there’s one thing Reynolds’ latest quip proves, it’s that the intersection of celebrity brands and royal intrigue remains ripe for comic gold. For Meghan, every new product launch comes with its share of scrutiny—and in Hollywood, sometimes the jokes land as quickly as the jam jars fly off the shelf.