Daniel Craig Almost Turned Down 007—Until Spielberg Played the Ultimate Trick

When it comes to shaping Hollywood, Steven Spielberg’s name is among the most influential. With a record-setting $10 billion in box office earnings and a filmography that has defined the blockbuster era, Spielberg’s requests are rarely met with rejection. Yet, in the realm of the James Bond franchise, even Spielberg encountered resistance.

In the late 1970s, fresh off the success of Jaws, Spielberg approached Bond producer Cubby Broccoli with hopes of directing a 007 film. Despite his credentials, Broccoli turned him down. Spielberg tried again after Close Encounters of the Third Kind solidified his status as a master filmmaker. Once more, he was rebuffed. Rather than dwell on the rejection, Spielberg channeled his love of Bond into his own creation, Raiders of the Lost Ark, a franchise that fulfilled his desire to bring globetrotting adventures to life.

Years later, Spielberg found himself in a unique position to influence the very future of James Bond. While directing Daniel Craig in the critically acclaimed Munich (2005), Spielberg witnessed Craig’s indecision about stepping into 007’s shoes. At the time, Craig was facing immense pressure, including public skepticism about his suitability for the role. He wasn’t sure if taking on such an iconic character—and the scrutiny that came with it—was the right move for his career.

Enter Spielberg’s directorial creativity and a bit of playful persuasion. Co-star Eric Bana revealed how Spielberg used an unorthodox tactic to encourage Craig to embrace Bond. During a pivotal moment on the Munich set—when Craig was teetering on the edge of his decision—Spielberg used the power of music.

In the middle of filming an intense scene, Spielberg played the iconic James Bond theme on a Bluetooth speaker. With the unmistakable notes of 007 filling the air, the cast filmed the take, complete with running, climbing fences, and navigating the set. When Spielberg yelled “Cut!” Craig responded with a laugh and mock exasperation: “You bastard! What are you doing?” The playful stunt not only lightened the mood but also left a memorable impression.

A few weeks later, in October 2005, Craig officially became the new James Bond. Whether Spielberg’s impromptu use of the Bond theme sealed the deal or merely provided some lighthearted encouragement, it’s hard to deny the timing. Spielberg’s playful nudge may have been just the push Craig needed.

Looking back now, it’s difficult to imagine anyone else in the role. Over the course of five films, Craig silenced his critics and brought a new depth and intensity to James Bond. While Spielberg never got the chance to direct a 007 movie, his influence—direct or indirect—helped shape the Bond legacy in an unexpected way.