Doggyland: Snoop Dogg’s Surprising YouTube Channel for Kids

Snoop Dogg is one of the most iconic and internationally recognized rappers, but there’s more to him than just music—he’s also a savvy digital creator with a surprising side project: a YouTube channel for kids called Doggyland.

While many expect Snoop’s YouTube presence to be filled with music videos and celebrity interviews, Doggyland – Kids Songs & Nursery Rhymes offers something entirely different. The channel features colorful 3D animation and catchy songs that teach young children lessons about respect, inclusion, self-esteem, and everyday habits like brushing teeth. Gone are the profanity and heavy beats; instead, Snoop takes on the role of a cool, supportive uncle—animated as Bow Wizzle—guiding kids through positive messages such as “Just breathe,” “I am me,” and “Please Thank You.”

Despite the unexpected pivot, the channel has become a hit, boasting over 1.19 million subscribers, nearly 350 million views, and more than 290 videos. It’s a testament to Snoop Dogg’s versatility and ability to connect with audiences of all ages.

Beyond Doggyland, Snoop’s main channel, SnoopDoggTV, remains a powerhouse platform where he shares music, interviews, collaborations, and personal content. With an impressive 10.8 million subscribers, nearly 2,000 videos, and over 4.2 billion views, it’s clear he dominates both the music and digital entertainment spaces.

Financially, these channels have proven lucrative—estimates suggest Snoop could be earning up to $78,000 monthly from his YouTube ventures alone. This might explain why the rapper always seems so effortlessly relaxed.

Snoop Dogg’s foray into children’s programming showcases another dimension of the artist: a smart, multifaceted creator who reaches from hardcore rap fans to toddlers learning their ABCs. Because really—who says you can’t be a gangsta and help raise the next generation at the same time?