Aquaman’s Secret Investment: Jason Momoa Takes a Slice of Queenstown’s Business Scene!

Jason Momoa, the Hollywood star best known for his roles in Aquaman and Game of Thrones, has broadened his professional portfolio beyond acting, diving into a diverse range of entrepreneurial ventures. His most recent move is a notable investment in Queenstown, New Zealand, signaling both his growing business ambitions and his strong personal connection to the region. This article explores Momoa’s investment in Grey Door Ltd, his other business ventures, and the broader implications for his career and the local community.

A Key Investment in Queenstown’s Hospitality Sector

In December 2024, Momoa purchased 81 shares in Grey Door Ltd, a company that operates several high-end hospitality establishments in Queenstown and the surrounding areas. This stake gives him a 7.49% minority share in the company, and it’s reported that he plans to increase his investment over time. Grey Door Ltd manages a portfolio of establishments that includes:

• The Bunker: A popular venue in Queenstown’s central business district (CBD)

• Hyde: Located in Arrowtown

• The General Kitchen & Bar and The General Store: Both situated in Arthurs Point, with the latter two opening just before Christmas 2024

This investment reflects Momoa’s deep personal connection to the area. Known for his love of outdoor activities such as mountain biking, rock climbing, and snowboarding, Momoa has frequently visited Queenstown. There are even rumors suggesting that he is seeking residency in New Zealand, further reinforcing his ties to the region. In 2024, he was named an honorary citizen of Rotorua, and his New Zealand heritage, through his family lineage, adds an emotional layer to his business endeavors in the country.

The investment in Grey Door Ltd is expected to contribute to Queenstown’s tourism and hospitality sectors, potentially boosting the local economy and creating new opportunities for the Wakatipu film industry. Momoa’s engagement with the region could have far-reaching effects, especially as rumors circulate about potential future projects that could involve local film infrastructure development (Otago Daily Times).

Expanding Beyond Hollywood: A Diverse Business Empire

While his Queenstown investment marks a key move in his business career, it is only one facet of Momoa’s broader entrepreneurial empire. His ventures span several industries, with a particular focus on sustainability.

• Meili Vodka: Co-founded with his best friend Blaine Halvorson, this vodka brand places a significant emphasis on sustainability. The duo carefully selected the purest water source from Montana, aligning their brand with environmental responsibility (Forbes).

• Mananalu Pure Water: Momoa’s eco-friendly water brand is designed to reduce plastic waste, offering sustainable drinking options in line with his environmental values. This venture complements his other businesses, positioning him as an advocate for eco-conscious practices (Jason Momoa Net Worth 2025).

• Brand Endorsements: As an action star and environmental advocate, Momoa has secured lucrative endorsement deals with major brands, including Carhartt, Ford, and Harley-Davidson. These partnerships have contributed significantly to his estimated net worth, valued at $40 million as of 2025 (Jason Momoa Net Worth, Career, Personal Life & Real Estate).

• Production Company: Through his production company, Pride of Gypsies Productions, Momoa has expanded his influence in the film industry, producing films and other creative projects. This venture reflects his desire for creative control and further diversifies his income streams (Jason Momoa – Wikipedia).

Momoa’s Commitment to New Zealand and Local Impact

Momoa’s investment in Queenstown is part of a larger pattern of engagement with New Zealand, a country he has both worked in and deeply embraced. His frequent visits to the region, including time spent at his newly invested properties, point to a long-term commitment. Reports also indicate that he may be house-hunting in Central Otago, a move that could suggest his intention to settle in New Zealand permanently (“Favourite place on Earth”: Hollywood star Jason Momoa makes moves in Queenstown).

This could have significant implications for Queenstown’s tourism and film industries. With his celebrity status, Momoa’s presence in the region could boost both sectors, potentially bringing new opportunities and projects to the area. His social engagement is also noteworthy—Momoa has shown support for Māori causes, such as his backing of the Hīkoi mō Te Tiriti, opposing the Treaty Principles Bill, demonstrating his commitment to social justice (RNZ News).

Furthermore, Momoa’s involvement with his band Oof Tatata in Queenstown, where they have performed, showcases his deeper integration into the local cultural scene (Otago Daily Times Online News). This cultural engagement, combined with his business ventures, reinforces his desire to positively impact the community, beyond just his business investments.

Conclusion: A Star Who Means Business

Jason Momoa’s investment in Grey Door Ltd in Queenstown highlights his growing business empire, one that reflects both his entrepreneurial spirit and personal connection to New Zealand. Beyond his Hollywood fame, Momoa is building a diverse portfolio, from eco-conscious ventures to hospitality investments, all while staying true to his sustainability values. His engagement with Queenstown could lead to lasting benefits for both the local economy and the film industry, especially as his influence continues to grow in the region. With a focus on community involvement and environmental responsibility, Momoa is proving that his impact goes far beyond the screen.